Jisoo's Ultimate Comeback: Why 'Boyfriend on Demand' Is the 2026 Must-Watch K-Drama

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The South Korean entertainment industry is once again shaking up the global market through a collaboration between futuristic technology and classic romance. Netflix's latest drama, Boyfriend on Demand, promises a unique viewing experience with a highly relevant premise for a modern generation often feeling lonely amidst the hustle and bustle of the digital world.

Boyfriend on Demand is based on the concept of "paid relationships" and the increasingly widespread use of artificial intelligence (AI). The drama explores the human desire for perfect love without the risk of heartache. The production attracted significant attention as it marked BLACKPINK's Jisoo's acting comeback after her global success, as well as her first collaboration with charismatic actor Seo In Guk.

The drama was filmed in two main locations: Seoul, South Korea (to depict the bustling urban life) and Cebu, Philippines, which provided a tropical cinematic feel for several crucial scenes in the story.

Boyfriend on Demand Synopsis

The story focuses on Seo Mi Rae, a successful webtoon producer with a barren personal life. Stuck in a monotonous work routine, Mi Rae decides to try a mysterious subscription service called Monthly Boyfriend.

Using a sophisticated device, Mi Rae can "order" her ideal boyfriend every month in a simulated world.

These virtual men are programmed to fulfill all her romantic fantasies. However, problems arise when Mi Rae begins to lose the ability to distinguish the apparent happiness in the virtual world from real relationships in the real world, especially when she begins to frequently clash with her cynical but caring co-worker, Park Kyeong Nam.

Boyfriend on Demand Crew and Production

The drama's production quality is guaranteed by a behind-the-scenes team experienced in the romantic comedy and fantasy genres:

• Director: Kim Jung Sik (previously successful director of Strong Girl Nam-soon and Work Later, Drink Now).
• Scriptwriter: A creative team focused on the dynamics of modern relationships.
• Production: A collaboration between local South Korean giant Netflix Studios, ensuring smooth visual quality and CGI (Computer-Generated Imagery) for the virtual simulation portion.

Boyfriend on Demand Main and Supporting Cast

The drama's main strength lies in its star-studded cast:

• Jisoo (BLACKPINK) plays Seo Mi Rae, an independent but lonely webtoon producer.
• Seo In Guk plays Park Kyeong Nam, Mi Rae's co-worker with a tsundere personality.
• Seo Kang Jun plays Virtual Boyfriend, one of the main virtual boyfriends in the simulation.
• Lee Jae Wook plays Virtual Boyfriend, a tough guy in Mi Rae's virtual world.
• Kim Young Dae plays Virtual Boyfriend, a noble character in Mi Rae's fantasy scenario.

Reasons Why You Must Watch Boyfriend on Demand

• Stunning Visuals: Not only the cinematography, but the presence of a slew of top actors as cameos as "virtual boyfriends" (such as Lee Soo Hyuk and Lee Sang Yi) is a draw that's hard to resist.
• Relatable Premise: This drama touches on issues of mental health, loneliness, and how technology is changing the way we interact.
• Jisoo & Seo In Guk's Chemistry: The meeting of Jisoo's soft charm and Seo In Guk's intense aura creates a dynamic that K-Drama fans have been eagerly anticipating.

Boyfriend on Demand Premiere Schedule and Ratings

• Release Date: March 6, 2026.
• Platform: Exclusively on Netflix (available in over 190 countries).
• Number of Episodes: 10 (released all at once or weekly, depending on region).
• Age Rating: 13+ (Teen). This drama focuses on romantic and comedic elements, suitable for teens and adults.

Boyfriend on Demand is more than just a typical romantic drama. It is a reflection on what it means to be "real" in an increasingly artificial world. With strong acting, aesthetically pleasing visuals, and a heartfelt storyline, this drama is predicted to be a big hit in 2026.