Ahn Hyo-seop vs. Kim Bum: The Ultimate CEO Showdown in 'Sold Out on You'!

Table of Contents

This April 2026, K-Drama fans will once again be treated to a fresh show that combines the beauty of a rural setting with the glamour of the business world. Titled "Sold Out on You" (also known as Sold Out Again Today), this SBS original drama is ready to accompany your Saturday night with a warm romantic comedy.

Curious why this drama went viral even before it aired? Check out the full review below!

This drama is set in Deokpung Village, a fictional area described as a "paradise" for organic cosmetic ingredients. Under the direction of director Ahn Jong-yeon, viewers will be treated to eye-catching cinematography, from the expanse of rare mushroom fields to the aesthetics of a modern home shopping studio.

The overarching theme is healing—how the stifling bustle of the city can be soothed by the serenity of nature and genuine human connections.

Synopsis: Between Business and Love in a Mushroom Field

"Sold Out on You" tells the story of Dam Ye-jin, a legendary home shopping show host who can sell any product in seconds. However, her brilliant career is threatened when she suffers from severe insomnia and needs a "magic ingredient" for her latest cosmetic product: White Parrot Mushrooms.

Her search leads her to Deokpung Village, where she meets Matthew Lee, a reclusive, perfectionist farmer. Matthew is actually a brilliant researcher and CEO of a natural ingredients company who has chosen to "hide" in the village. The ambitious Ye-jin must confront the stubborn Matthew, sparking a quarrel that slowly turns into love.

Cast and Character List

This drama is packed with top stars with highly anticipated chemistry:

• Ahn Hyo-seop (as Matthew Lee): A mysterious man who looks like an ordinary farmer, but possesses a genius brain and a big secret in his past.
• Chae Won-bin (as Dam Ye-jin): A tough career woman, cheerful in front of the camera, but harboring loneliness and mental exhaustion behind the scenes.
• Kim Bum (as Seo Eric): The ambitious marketing director of a global cosmetics company. He is Ye-jin's ex-boyfriend and Matthew's business (and love) rival.
• Go Doo-shim (as Songhak-daek): A wise village elder who acts as a mother figure to Matthew in Deokpung.

Premiere Schedule and How to Watch

Save the date so you don't miss it!

• Premiere Date: April 22, 2026
• Airtime: Wednesdays and Thursdays, 10:00 PM KST
• Channel: SBS TV
• Global Streaming: Available on Netflix with Indonesian subtitles.

Early Ratings and Review Predictions

Based on social media hype and Ahn Hyo-seop's popularity, many critics predict the drama will open with double-digit ratings (around 10-12%) in its first episode.

Early Review: The teaser trailer shows a perfect comedic balance between Ye-jin's "hot" nature and Matthew's "cold" nature. This drama is predicted to be the next Hometown Cha-Cha-Cha, with a more intense business rivalry.

"Sold Out on You" isn't just your average romantic drama. It's a reminder for all of us to take a break from the hustle and bustle of work every now and then and find happiness in the simple things.